Brand Activations
Concept 1 - Big T-Shirt
Our activation for IIT Bombay’s Mood Indigo Festival 2023, Asia’s biggest college festival.
Team
Art & Production
Timeline
10 days
It is an expression of our courage to dream large and turn what is not possible into something that others can see and be inspired by
Brief
Results
12 foot long T-shirt
Brand
Maxzone
Mascot Interaction
Customized T-shirts
Concept 2 - T-Shirt Catcher
Didn’t we like to play this in childhood? How about we switch toys with comfortable T-shirts?
Team
Art & Production
Timeline
30 days
Interactive space for people to try out the products offered by Maxzone.
Brief
Results - Footfall
1123/day
Brand
Maxzone
Engaged
70%
Concept 3 - Feel The Chill
Didn’t we like to play this in childhood? How about we switch toys with comfortable T-shirts?
Team
Art & Production
Timeline
10 days
Interactive space for people to try out the products offered by Maxzone.
Brief
Results - Footfall
586 - Customer Interactions
Brand
Maxzone
Min. engagement of 40 seconds
