Brief
Timeline
Team
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Redesign their flagship product's packaging box.
Art & Research
42 days
Make it Indian, worth seeing & standout from competitors on a B2B
Goal
Results
1,00,000 boxes till 2024
Industry
Fashion B2B & B2C
Idea
As you hold our box in your hands, let this illustration be more than just a design – let it be a celebration of unity in diversity, a reminder of the boundless possibilities that arise when we come together as one. This is not just a box; it's a testament to the incredible mosaic that is India, waiting to be discovered with every unboxing."
Thought
Each illustration on our box tells a story of the vibrant and eclectic individuals who make up our community, showcasing their unique identities and the boundless creativity they bring to our brand. From the bustling city streets
Core Elements
Rainbow
Doodle illustrations
Indian Characters
Interior Of The Box
Rarely people design the flaps as they think it might go unnoticed, but when you greet them, they do notice! Throughout & Around India.
Inspiration
Indian Currency Is For The Entire Nation
&
So Is MAXZONE
Inspired from various languages present on the Indian Currency
Character
Design
These illustrations bring our products to life, evoking emotion and sparking imagination, ensuring our brand remains unforgettable in the minds of our audience."
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Collaterals
Utilizing our box design across various forms such as diaries, bottles, and accessories enhances brand remembrance.
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